Brand Identity
Norevia Health Brand Guide
Visual identity system for consistent brand representation across all touchpoints.
Logo & Wordmark
Norevia Health
Norevia Health
Logo Usage Guidelines
- • Always maintain clear space around the wordmark equal to the height of the letter 'N'
- • Use the dark variant on light backgrounds, light variant on dark backgrounds
- • "Health" always appears in muted gold (#B8956A) or as a gradient
- • Minimum size: 120px width for digital, 1 inch for print
- • Never stretch, rotate, or alter the proportions of the wordmark
Primary Color Palette
Deep Navy
#1A2332
Primary background, headers, trust
White
#FFFFFF
Text on dark, clean space
Warm Stone
#C4B5A0
Secondary text, subtle accents
Muted Gold
#B8956A
CTAs, accents, highlights
Secondary Colors
Navy Light
#253347
Card backgrounds, sections
Navy Dark
#121A25
Deep backgrounds, footer
Gold Light
#C4A878
Hover states, light accent
Stone Light
#D6CBBC
Light text variants
Typography System
Display / Headings
Plus Jakarta Sans
Used for all headings, page titles, section headers, and display text. Bold weight for primary headings, semibold for subheadings.
Aa Bb Cc
Executive Health
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Body / UI
DM Sans
Used for body text, descriptions, labels, navigation, and all UI elements. Regular weight for body, medium for emphasis, semibold for buttons.
Aa Bb Cc
Coordination Services
abcdefghijklmnopqrstuvwxyz
Visual Style Guidelines
Photography
- Luxury hospitality and executive settings
- Natural lighting, warm tones
- Professional, not clinical
- No red crosses, scrubs, or hospital imagery
- Destinations that feel premium and aspirational
Tone of Voice
- Professional, confident, understated
- Never salesy or urgent
- Clear distinction: coordination, not treatment
- Luxury consulting language
- Discreet and respectful
Design Principles
- Generous whitespace
- Subtle animations, never flashy
- Rounded corners (8-12px)
- Soft shadows over hard borders
- McKinsey meets Four Seasons aesthetic
Brand Do's & Don'ts
✓ Do
- • Refer to Norevia Health as a "coordination" or "concierge" platform
- • Use "physician-founded" to describe the company background
- • Emphasize privacy, discretion, and premium experience
- • Use luxury hospitality and executive imagery
- • Maintain the deep navy + muted gold + warm stone palette
- • Include the medical disclaimer on all marketing materials
✗ Don't
- • Never describe Norevia Health as a "medical practice" or "healthcare provider"
- • Never imply we diagnose, treat, or recommend procedures
- • Avoid red crosses, stethoscope icons, or clinical imagery
- • Never use the term "medical tourism"
- • Avoid urgent or salesy language
- • Don't use bright, saturated colors outside the brand palette